Human-First Marketing for Beauty And Wellness Brands


Whether you’re refining your paid content, creating high-converting visuals, or getting clear on your brand voice, my offers are designed to work solo or together to help you grow with clarity, not chaos.


Book my Most popular service

Paid Media Audit and Strategy

In just two hours, gain a better understanding of your audience, optimize ad performance, and leave with a clear roadmap for future campaigns. By the end of this period, you will be well-equipped to drive engagement and achieve your marketing goals through paid media.

Here’s What We’ll Uncover in Just 2 hours

  • Thorough Campaign Audit: An in-depth analysis of your current campaigns to identify strengths, weaknesses, and opportunities for improvement.
  • Enhanced Audience Targeting: Development of refined audience profiles and targeting strategies to ensure your ads reach the right people effectively.
  • Optimized Ad Creative: Recommendations for impactful ad copy and visuals that resonate with your audience, improving click-through and conversion rates.
  • Actionable Campaign Plan: A detailed outline for executing future campaigns, including suggested budgets and performance tracking methods to ensure ongoing optimization.

the Paid Media Process

My approach to Paid Media Audit & Strategy is structured to ensure that you receive a comprehensive and tailored service designed to meet your specific marketing goals. I emphasize collaboration and transparency throughout the process, allowing us to adapt our strategies based on your unique needs.

Each phase is designed to build upon the previous one, leading to a cohesive and effective campaign. From initial discovery and research to the execution and delivery of actionable insights, my goal is to empower your brand with the tools and strategies necessary for sustained success in the digital landscape.

We will start with an initial consultation to understand your business objectives, current advertising efforts, and target audience. This phase will also include a thorough review of existing campaigns.

Based on my research, we will develop a tailored paid media strategy that aligns with your marketing goals, focusing on effective targeting and budget allocation.

I will provide recommendations for ad creatives, including copy and visuals, designed to engage your audience and enhance campaign performance.

I will support the execution of your campaign plan and deliver all necessary assets. Additionally, we will monitor performance metrics and provide insights for continuous improvement.

Other Services

I create engaging, on-brand content that highlights your products in real-life situations, fostering trust and encouraging action. This includes testimonials, unboxings, lifestyle photos, and videos, all tailored to resonate with your audience and align with your brand’s messaging. Customizable content packages are available to meet your brand’s needs.

Need User Generated Content?

Natural, relatable content made for real customers—ideal for organic feeds, paid ads, or email campaigns.

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Need Marketing Direction?

Does your marketing direction require a complete overhaul? A detailed marketing audit review and strategy will be crafted to develop or revamp your marketing strategy from 0 to 100, customized to meet your business needs and goals.

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Not Sure Where to Start?

  • Need clarity on your brand voice or audience? → Start with Brand Strategy
  • Want help optimizing paid ads without hiring a full agency? → Choose Paid Media Audit
  • Looking for authentic, high-converting visuals? → Go with UGC Creation

Ready to Create Something Aligned & Impactful?

Fill out the contact form to get started. I take on a select number of clients so we can build thoughtful, intentional work together. If it feels like the right fit, I’ll be in touch soon with next steps.