About Ariel
I’m Ariel (yes, like the mermaid) — a marketing strategist with 7+ years of experience helping beauty, wellness, and lifestyle brands grow with intention.
I blend brand positioning, paid media strategy, and UGC to create marketing that feels as good as it performs. My work is rooted in connection, sustainability, and clarity — not cookie-cutter formulas or pressure to be everywhere at once.
If you’re ready to market with more purpose and less overwhelm, I’d love to connect.
Your Partner in Growth
With over seven years of experience in digital marketing, I bring a strategic, performance-driven lens to every project—helping beauty, wellness, and lifestyle brands scale with intention.
My expertise spans paid media strategy, e-commerce, email marketing, SEO, and brand positioning. I’ve led full-funnel campaigns, optimized ad performance across platforms, and crafted conversion-focused email sequences that drive measurable ROI.
What sets my approach apart is a mix of data-informed insight and creative execution. I work closely with clients to define their unique voice, build trust through content that resonates, and develop sustainable marketing systems that support long-term growth.
Fueled by curiosity, clarity, and a deep understanding of human behavior, I partner with brands who are ready to grow intentionally—and stand out in a saturated market.
Contact me or connect with me on social.