Branding Tips📝
Why Storytelling is Essential in Modern Marketing
Think about your favorite book as a child. What did you love about it? If you’re like most people, you think about the characters, the details, the illustrations, …
B2B Marketing Notes
Internet Diary.
B2B marketing insights on campaign strategy, paid media, ABM, content systems, buyer psychology and brand-to-demand growth.
Marketing💬
The Importance of Consistency in Your Marketing Efforts
What often goes unnoticed in marketing is consistency; it usually plays in the shadows of innovation and creativity. In today’s world, consistency also plays up against going viral …
Branding Tips📊
Why Every Business Needs a Strong Marketing Strategy
If you think marketing in today’s digital landscape is only a luxury, consider it again. Sure, a big marketing budget may be a luxury, but marketing in today’s …
Start Up🎨
How to Boost Your Brand’s Visibility in a Competitive Market
Have you ever wondered how many beauty brands can exist yet thrive in the same market? No one can hear you in a crowded marketplace if you’re shouting …
Business Marketing📷
No, They’re Not Just Haters: Here’s Why Bad Reviews Matter
Often, we see people dismiss a customer’s bad review as simple hate, but are customers hating or raising valid points?Today I explore the case of the “hater” customer; …
Marketing✨
10 Must-Haves For A Successful SEM Campaign
SEM campaigns are a great way to boost traffic and gain brand awareness, but in no way should you “set and forget” them. A successful campaign should be …
Email Marketing🤐
How to Leverage Email Marketing
As a business owner, you’re busy from the moment you open your doors in the morning until you close them at night. As a result, you can use …